Tips to Make Your LinkedIn Profile Stand Out

In today’s competitive job market, a strong LinkedIn profile is essential for showcasing your skills, experience, and professional brand. As one of Auckland’s leading recruitment firms, Lowie Recruitment understands the importance of standing out in a sea of profiles and how candidates seeking white collar roles can optimise their LinkedIn profiles to attract attention from recruiters and potential employers. 


  1. Optimise Your Headline and Summary

Your headline and summary are the first things people see when they visit your profile. Using keywords relevant to your industry and profession will optimise your headline and grab the attention of recruiters. Your summary should provide a brief overview of your skills, experiences, and career goals.  


  1. Use a Professional Profile Photo

Your profile photo is your digital first impression. Choose for a professional-looking headshot where you are dressed appropriately for your industry. If you are looking to become a Warehouse Supervisor, a hi-vis vest is a nice touch to show workplace safety is important to you. A clear, high-resolution photo will make you appear more approachable and credible. 


  1. Customise Your LinkedIn URL

Customise your LinkedIn URL to make it easier for people to find you and to appear more professional. Simply edit your public profile settings to create a custom URL that includes your name or a variation of it. This link can be included in your CV. 


  1. Highlight Your Achievements

Bullet points are a great way to highlight career achievements and contributions in the experience section of your profile. Back your points with statistics whenever possible to showcase your impact. Don’t forget to include relevant keywords to optimise your profile for search. 


  1. Showcase Your Skills and Endorsements

List your key skills on your profile and ask colleagues and supervisors to endorse you for these skills to add credibility to your profile. Endorse others for their skills is a great way to receive, reciprocal endorsements. 


  1. Engage with Content

Engaging with industry-relevant content by liking, commenting, and reposting shows your knowledge. This also shows recruiters and potential employers you are passionate about the industry. Don’t hesitate to share your own insights and expertise through original posts or articles. 


  1. Join and Participate in Groups

You can expand your LinkedIn network by joining LinkedIn groups relevant to your industry and profession. This allows you to connect with like-minded professionals, share knowledge, and join in on discussions. Engaging in group discussions also boosts your visibility on the platform. 


  1. Obtain Recommendations

Recommendations from colleagues, supervisors, and clients can provide valuable insights into your skills and work ethic. Don’t be afraid to request recommendations from people you’ve worked closely with in the past. Personalised recommendations will set you apart from other candidates. 


  1. Regularly Update Your Profile

Keep your profile up-to-date with your latest accomplishments, skills, and experiences. Set aside time every few months to update your profile to ensure it accurately reflects your employment journey. Recruiters often look for candidates who demonstrate continuous growth and development. 


By implementing these strategies, your LinkedIn profile will be elevated and your visibility to potential employers and recruiters will increase. Remember, your LinkedIn profile is not just a digital resume but a powerful personal branding and networking tool. Invest time and effort into optimising it, and you’ll see the rewards in your job search and career progression. 

 For a personalised recruitment service and job opportunities, connect with Lowie Recruitment today!